An over-the-top, one-shot soccer challenge that turns every player into a content creator. It launches right as the World Cup takes over every screen on home soil. It's a blank canvas for your brand, runs entirely on battery, and sets up on any surface, anywhere.
Bank a single kick through a gauntlet and into a tiny goal. Across a ladder, under the bars, through a tunnel, off a wall, around a hazard. Almost nobody lands it. That's the point.
Every attempt is a story. Every miss is a laugh. A jackpot climbs until someone finally lands it. And to make it official, players film their kick, post the clip, and tag your brand. The whole thing runs on the crowd's own phones.
The timing is everything. With the World Cup on every screen through July 19, soccer is the conversation right now, and this is how a brand joins it.
It's not just a name. One strike sends the ball on a seven-leg trip around the globe. It never stops and never turns by hand. Here's the route, from the opening whistle to glory.
Every official attempt is filmed, posted, and tagged to you. The fails become a reel. The jackpot becomes a recurring post: "still unclaimed, now worth more, from your brand." The winner becomes the clip everyone shares. Hundreds of personal feeds, not one rented sign.
Every player scans a QR code to enter. That's an opt-in list with your name on it. Names, not impressions. Measurable return from a live activation, instead of a guess about who walked past.
You're the brand that gave them the most fun, and the most-watched clip, of the whole event. That association is the part money usually can't buy at a sign's price.
Step up to the tee and film the kick. The whole run, splash or glory.
Share the clip, tag the brand and the Challenge, drop the hashtag.
One QR code and you're in the running for the jackpot.
They are won in order. The first player to land the Goal in One takes first prize, the second takes second, and so on down the ladder. Five winners, five prizes, awarded in the order the shot is landed.
The official U.S. Soccer edition of Biñho, the soccer flicking board game. It goes to the first player to score the Goal in One. A U.S. Soccer prize, for the summer the whole world came to play on home soil.
First prize is the anchor. A sponsor can own it and let it grow: the longer the Goal in One goes unclaimed, the bigger first prize gets. The first player to land the shot takes it.
A 10-inch gold replica, lifted the way the pros do.
A match-style ball for the summer the game came home.
A glowing trophy for the shelf, lit long after the final whistle.
A soft trophy to keep on the couch for every match after.
A parking lot, a plaza, a ballroom, a beach, a rooftop, a sideline. The Challenge runs on it. Indoors or out, level or sloped, on turf, concrete, grass, or hardwood.
The whole rig runs on battery. Projector, lights, and screens included. No outlet, no generator, no cords to chase. It packs into a single wagon and resets the same way every time.
Our founding partner. A fitting one, too: the club growing the game for amputee athletes across Atlanta.
Follow on Instagram →Our operations partner. Thirty years of white-glove valet and parking, running the ground game in Atlanta. Serious service, serious value, serious people.
Visit theparkingguys.com →
Exclusivity is sold by category. Non-competing brands can share the moment, and your competitor can't get near it. Start at the World Cup; the bigger tiers carry that momentum through the rest of the season.
This model lives on social virality and earned media. Clips that spread on their own, and press that covers them. That's the exact thing I've built before: campaigns that went viral and landed national news coverage.
I filmed 23 challenges and posted them. It was on ESPN's SportsCenter three days after launch, landed on the front page of the New York Times, and drew coverage from more than 20 other major news outlets. That is the kind of international attention Goal in One is built to earn.
View the case study →
A guerrilla idea that turned a bold concept into national news coverage and a wall of awards. It's the same instinct for making something impossible to ignore that drives Goal in One's earned-media play.
View the case study →The World Cup runs through July 19. It's the biggest soccer moment of the year, already in motion. There's one Title, four Presenting slots, and a single lock on each category. Once the moment passes, it doesn't come back.